TITLE:
Director, Campaign Engineering
LOCATION:
New York
FOCUS:
Data & Technology
REPORT TO:
SVP, Technology
GROUP:
Technology
ABOUT RAPP
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
OUR CLIENTS
From creating inspiring experiences behind the wheel, to defining the future of online learning, and everything in between, we provide smart solutions for companies like Toyota, AAA, PNC Bank, US Army, University of Phoenix and more.
YOUR ROLE
We are seeking an experienced and strategic leader to serve as the Director of Campaign Engineering. This individual will oversee a team of Campaign engineers and Decision Support Analysts globally (onshore, nearshore, offshore) working across various marketing automation platforms, including Adobe Campaign Classic, Salesforce Marketing Cloud, Braze, Acoustic, Redpoint, and others. The ideal candidate will be responsible for driving operational excellence, fostering innovation, and ensuring the successful execution of marketing campaigns across diverse tools and technologies.
YOUR RESPONSIBILITIES
Team Leadership and Development:
Lead, mentor, and manage a team of Campaign Engineers and Decision Support Analysts to achieve departmental and organizational goals.
Foster a culture of collaboration, innovation, adherence to best practices and continuous improvement within the team.
Conduct regular performance reviews and support professional development initiatives.
Strategic Planning and Execution:
Develop and implement a strategic vision for campaign engineering, aligning with broader marketing objectives.
Ensure optimal utilization of marketing automation platforms to deliver personalized and impactful campaigns efficiently.
Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with business priorities.
Platform and Process Optimization:
Oversee the configuration, monitoring, maintenance, and optimization of various marketing automation tools.
Identify opportunities to streamline workflows, improve efficiencies, and enhance campaign effectiveness.
Stay informed about industry trends and emerging technologies to ensure the team remains at the forefront of marketing automation capabilities.
Data-Driven Decision Making:
Leverage data analytics to inform campaign strategies, measure effectiveness, and drive continuous improvement.
Provide insights and recommendations to stakeholders based on campaign performance metrics and audience engagement trends.
Stakeholder Collaboration:
Act as a key liaison between the campaign engineering team and other departments, including marketing, IT, and data science.
Build and democratize self-service dashboards to allow client, account and marketing teams to know how their campaigns are doing both operationally and performance-wise.
Partner with stakeholders to define business requirements and translate them into actionable technical solutions.
Compliance and Governance:
Ensure all campaigns comply with data privacy regulations and organizational policies.
Implement best practices to safeguard the integrity and security of customer data.
Operational Excellence:
Ensure the team is fully adhering to processes, peer-reviews, quality checklists, in order to deliver the highest quality of execution.
Design processes to ensure campaigns (both adhoc and automated) are monitored closely and issues are pre-emptively handled.
Participate into campaign diagnostics and root cause analysis if any issue arises.
QUALIFICATIONS:
Educational Background:
Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field. Advanced degree is a plus.
Experience:
7+ years of experience in marketing automation, campaign management, or related fields.
3+ years in a leadership role managing cross-functional or technical teams.
Proven expertise with multiple marketing automation platforms, including Adobe Campaign Classic, Salesforce Marketing Cloud, and others.
Technical Skills:
Experience writing complex SQL statements and mapping relational database structures
Solid experience building custom audiences and automations within an Enterprise campaign management solution such as Adobe Campaign Classic, Salesforce Marketing Cloud, Acoustic, Braze, Marketo. Leveraging both in-platform audience creation tools as well as custom query languages when available.
Strong understanding of Marketing Campaign execution process (strategy, audience definition, creative development, testing, fulfilment/deployment, monitoring, reporting)
Experience building and / or managing complex multi-channel journeys in-platform is a plus.
Experience working with programming languages such as Python, R, Scala to ingest and manipulate data.
Demonstrated experience automating the preparation and distribution of critical data (audiences, kpis) to other teams.
Understanding of distributing computing (Apache Spark) to manipulate large data sets.
Leadership Skills:
Demonstrated ability to lead and inspire teams to achieve high performance.
Excellent communication, negotiation, and stakeholder management skills.
Preferred Qualifications:
Experience in a multi-platform environment with diverse campaign requirements.
Knowledge of agile project management methodologies.
Strong understanding of data privacy regulations (e.g., GDPR, CCPA).
OUR HYBRID WORKING MODEL
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.