TITLE:
Decision Support Analyst
LOCATION:
Detroit, MI
FOCUS:
Data & Technology
REPORT TO:
Director, Campaign engineering
GROUP:
Technology
ABOUT RAPP
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
OUR CLIENTS
From creating inspiring experiences behind the wheel, to defining the future of online learning, and everything in between, we provide smart solutions for companies like Toyota, AAA, PNC Bank, US Army, University of Phoenix and more.
YOUR ROLE
We are seeking a talented and detail-oriented Decision Support Analyst to join our team. The ideal candidate will play a pivotal role in supporting our marketing operations by leveraging Adobe Campaign Classic to design, build and optimize audiences for personalized omni-channel campaigns. This role requires a blend of analytical skills, technical expertise, and marketing knowledge to drive impactful decisions and enhance customer engagement and marketing performance.
YOUR RESPONSIBILITIES
Audience Segmentation and Targeting:
Develop and manage audience segmentation strategies to support personalized marketing campaigns.
Utilize Adobe Campaign Classic (v7/v8) and or AEP, AJO to create, maintain, and optimize audiences for multi-channel campaigns.
Data Analysis and Insights:
Analyze customer data to uncover insights and trends that inform audience strategies.
Conduct performance analysis of campaigns and provide actionable recommendations for improvement.
Collaboration:
Work closely with marketing, data science, Analytics, and IT teams to ensure alignment on audience strategies and campaign execution.
Partner with stakeholders to understand business goals and translate them into actionable audience strategies.
System Management:
Maintain and ensure the integrity of data within Adobe Campaign Classic, from initial audience build all the way through to reporting and optimization.
Troubleshoot and resolve technical issues related to audience builds and segmentation.
Documentation and Reporting:
Document processes, workflows, and best practices related to audience building.
Create detailed reports to communicate findings, metrics, and insights to stakeholders.
QUALIFICATIONS:
Educational Background:
Bachelor’s degree in Marketing, Data Science, Statistics, Computer Science, or a related field.
Experience:
3+ years of experience in a similar role, with a focus on audience segmentation and campaign management
Proven expertise in Adobe Campaign Classic is required (Adobe campaign expert business practitioner or adobe campaign developer certification preferred)
Technical Skills:
Strong proficiency in SQL and database management.
Experience leveraging Javascript in ACC to control workflows operations and query critical schemas.
Familiarity with data visualization tools (PowerBI) is a plus.
Experience working with data engineering solutions (Azure Data Factory, AWS Glue) is a plus.
Exposure to Databricks (notebooks, spark/python, automations, versioning) is a plus.
Analytical Skills:
Ability to analyze large datasets and extract actionable insights.
Strong problem-solving skills and attention to detail.
Soft Skills:
Excellent communication and presentation skills.
Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications:
Experience in a marketing or customer engagement role.
Familiarity with other marketing automation tools and platforms.
Understanding of data privacy regulations (CCPA, GDPR) and their impact on audience building.
OUR HYBRID WORKING MODEL
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.